Richard Lavinthal's PRforLAW, LLC

Why lawyers in solo and mid-size firms, plaintiff or defense, civil or criminal, call Richard Lavinthal, especially for matters not-yet-public or under investigation


Our Legal Media Relations Expertise

PRforLAW, LLC has crafted and managed media strategy for more than $2 billion in verdicts, settlements and pleas, including 2009's biggest-ever whistleblower settlement and three of the U.S. Department of Justice's Top Ten FY 2008 civil fraud recoveries. We also were selected by relator's counsel to publicize the IRS Whistleblower Office's first award under new law, $4-plus million.

Attorneys coast-to-coast choose our short-term, project-based legal media relations service to market and brand their law firms, increase their own media visibility and support clients with best practice, case-specific breaking news media relations strategy.

Richard Lavinthal is a one-of-a-kind legal media relations sharpshooter who maximizes media coverage for the plaintiff, and minimizes it for corporate and individual defendants, paying personal attention to the most minute of details. Our clients have included individual and corporate attorneys and closely held entities in California, Wisconsin, Illinois, New Jersey, Maryland, Pennsylvania, New York, Massachusetts, Texas and Florida.

Press Friendly

Press-friendly in a way only a seasoned former journalist can be, Lavinthal's case-specific leading-edge legal PR strategy frequently couples digital media and legal public relations with litigation-specific Web sites that continue to reinforce our client law firm's message and image. For example, one of our clients' case-specific Web sites, a groundbreaking reference site continues to receive close to 3,000 visitors a month, more than three years after the matter was settled.

Attorneys Fear Leaks
by Conventional PR Persons

Are you an attorney who rightfully fears disclosing privileged, non-public information to a conventional PR person? Call PRforLAW, LLC.

Our clients know Richard Lavinthal’s expertise and unquestioned, three-decade track record of absolute confidentiality. Most of our clients are referred by already satisfied attorneys or know of Lavinthal's work with sensitive federal cases during his 10 years in the District of New Jersey where he served as spokesman for the Hon. Samuel A. Alito, Jr., and the Hon. Michael Chertoff when each was U.S. Attorney.

In addition to being a former spokesman for the U.S. Department of Justice; Lavinthal is a former Director of Communications for the New Jersey Division of Criminal Justice, former Director of Criminal Justice Programs for APBnews in New York City; and former Pro Bono Director of Communications for the Vidocq Society.  Before creating the U.S. Department of Justice’s Press Office at the U.S. Attorney’s Office in New Jersey Lavinthal was an international wire service New Jersey-statehouse-based correspondent and a capital city AM daily newspaper reporter.

Call 202-596-1176 for a no-charge, brief, telephonic confidential assessment of the media implications for your firm's next big case.

Absolutely top references available.

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